Customer Case Study: How Guangzhou Landmark ‘Canton Tower’ Achieved Explosive Commercial Growth through Emotional Economy
The emotional economy and instant consumption are shaping the future of business. The key to success is finding high-emotion, high-traffic scenes. **Then**, brands can provide personalized experiences that match these scenes. The partnership between Kemore and the iconic Canton Tower in Guangzhou exemplifies this approach. It demonstrates how AI and AR technologies can turn landmark influence into measurable commercial returns.
Project Background: From ‘One-Size-Fits-All’ to ‘Unique Experiences’
The Canton Tower, as a world-class landmark, attracts millions of visitors annually. However, like many tourist sites, its souvenirs were often the same as those found at other locations. Traditional items like postcards and models did not capture the emotional connection visitors felt with the “Little Waist.” **Thus**, a solution was needed to create unique souvenirs that reflected visitors’ memories of the landmark.
Pain Points of Collaboration:
- How can we turn the emotional impact visitors have with the landmark into a shareable, memorable experience they are willing to pay for?
- How can we increase non-ticket revenues and extend the visitors’ emotional connection with the brand?
Solution: Kemore’s ‘AI + AR Landmark Memory Instant Creation’ System
Kemore deployed AI-powered self-creation terminals at key locations in the Canton Tower. **Rather than** simply printing, the system provides a full experience that integrates memory creation, physicalization, and digital extension. This system lets visitors create personalized souvenirs that are more meaningful and memorable.
AI Fusion for Unique Landmark Memories
How it works: Visitors upload a photo taken with the Canton Tower in the background (or even a cityscape shot from inside the tower). Kemore’s AI image fusion engine then processes the photo in seconds. The system:
- Recognizes key landmarks, such as the tower’s shape and the city skyline.
- Generates creative templates. For example, the lights of the tower can “flow” onto the visitor’s image, or dynamic effects can be applied, where the tower’s waist shows light-shadow transitions and the flowing traffic of Zhujiang as the background.
- Creates a preview that visitors can instantly view and select their preferred effect.
Instant Printing: Emotional ‘Physicalization’
In just a few minutes, visitors can receive a high-quality dynamic phone case or a relief-textured commemorative badge. **Thus**, they take home a truly personalized piece of art, blending their own image with the essence of the Canton Tower.
AR Synchronization: Bringing Memories to Life
This feature elevates the experience. By scanning a special pattern on their souvenir, visitors activate the following immersive AR experiences:
- Scene 1: The AR model of Canton Tower rises, telling the story of its construction and architectural wonders.
- Scene 2: Real-time weather and day-to-night views from the tower are recreated, allowing visitors to relive their experience.
- Scene 3: Visitors’ images are merged with dynamic city skyline animations, creating a thrilling experience beyond reality.
Business Results: Three-Month ROI Proof
This solution transformed the souvenir consumption model, leading to immediate commercial success:
- Increased Conversion Rates and Higher Average Spend: At the peak of visitors’ emotional engagement, the creative experience led to a conversion rate over 35%, five times higher than traditional souvenir counters.
- Strong Value Recognition: The product’s personalization, technological appeal, and emotional depth motivated visitors to pay for it. The average price for dynamic phone cases and AR commemorative badges was 88-128 RMB, well above that of traditional souvenirs.
Return on Investment
The terminals at Canton Tower consistently generate high-value orders. **As a result**, the hardware and operating costs were recouped within three months of installation, especially during holidays and tourist seasons. After this period, the project began generating substantial profit.
Brand Value Beyond Sales
- Enhanced Visitor Experience: The Kemore terminal became a “tech landmark” at Canton Tower, improving the attraction’s modern image.
- Free Social Promotion: Visitors eagerly shared their unique souvenirs and AR effects on social media, creating continuous user-generated content (UGC) and spreading the brand’s message organically.
Case Insights: A New Model for Landmark Operations in the Emotional Economy Era
The success of Canton Tower serves as a replicable model for operators of locations with unique emotional appeal:
- From “Selling Products” to “Selling Experiences”: The true product is not just the phone case or badge. The product is the entire process of creating personalized memories and the AR interaction experience.
- Technology Amplifies Emotional Value: AI makes personalization simple and stunning, while AR extends the value of physical products infinitely.
- Capturing Emotional Peaks: Offering an emotional outlet and “physicalization” during the most emotionally intense moments is the key to achieving high conversion.
Through Kemore’s integrated AI + AR + instant manufacturing solution, it not only generated rapid financial returns for its partners but also created a new generation of landmark consumer experiences. These experiences offer emotional depth, technological warmth, and wide appeal, truly showcasing the value of the emotional economy.
For more insights on how emotional economy is revolutionizing consumer behavior, visit this Forbes article on emotion-driven personalization.
Learn more about how the emotional economy is reshaping consumer behavior.
